PPC vs. Organic SEO

	Pay Per Click	Organic/Natural
	Search Engine	Search Engine
	Marketing	Marketing
Cost	In 2007, 87%, or $6.75 billion of the total $7.75 billion spent on search engine marketing was spent on Pay Per Click Search Engine Marketing. PPC programs as a whole cost more than Organic Search Engine Optimization programs because the cost of keyword acquisition and cost per click climb as competition continues to increase. There are also additional costs for management services and management software as well as wastage commonly attributed to rampant click fraud.	Only $1.05 billion of the $6.75 billion dollars spent on search engine marketing last year was spent on organic search engine optimization. The cost overall of an organic SEO program from Web Wise Media is much lesser than PPC programs because there is one time fee that also includes ranking maintainence for entire 12 month that keeps your website optimized for the major search engines with at least 50 first page placements. There is no continued cost for every click made onto a link to your website; all advertising achieved after the initial optimization is free. WWM’s search engine optimization programs are available for as little as $5500 entire year for Local Business Packages.
Search Patterns	Search patterns reveal that less search engine users visit pay per click advertising sites than visit organic sites. In fact 4 out of 5 search engine users report that they never click on PPC results.	More than 70% of search engine users report visiting organic listings daily by Forester Reaserch. Reaching the top of the search results pages with the expertise of WWM’s organic search engine optimization plan is crucial because an eye tracking study showed that 70% of search engine users choose to visit websites that appear in the top 10 organic results.
Keywords	Keyword pricing begins at $.25 but the average cost for a top keyword exceeds $7.30. Keyword costs increase at least 25% a year. One survey reported that 57% of respondents felt that they were paying too much for their chosen keywords and keyword phrases. Web Wise Media saves an avarage 25%-40% to their PPC clients by placing their website in top 3 possition on Google and Yahoo Sponsored with Unlimited Clicks.	WWM’s organic SEO plan begins with extensive keyword research that helps determine what words are most relevant to the advertiser’s product. Then, keyword-rich content is developed as needed in order to deliver the traffic they want to make conversions. This is followed by ongoing optimization of the websites code, structure, pages, titles, descriptions, links, forum posting and blogs postings, Directory submissions,etc. to perpetually enhance and focus search engine ranking results.
Click-through rate	Further complicating the reduced click through rates of PPC when compared to organic search engine optimization, the overall conversion rate at the website is 3 times less than that of unpaid listings. Also, with the high cost of top keywords, many advertisers are paying more than $5 per click through and sometimes as much as $35 per visitor.	Because there is much more potential targeted traffic through organic listings than through paid ads most often using longer and more targeted keywords strings but defenetly also concetrating on biger more competitive keywords, there is a greater opportunity for converting traffic into customers. Additionally, organic click through rates are 3 times more than paid listings. The conversion rate for organic listings is also approx 27% higher than paid listings.
ROI	Only 11% of advertisers report achieving a higher ROI through a Pay Per Click Advertising Program than an Organic Search Engine Optimization program.	Organic listings generate a higher ROI than PPC programs. Trends show that more sales result from organic search engine listings than paid sites, meaning that advertisers get more for their money when working with a talented organic search engine optimization company like WWM.
Long term results	There is little or no long term results in PPC programs. Pay Per Click Programs can earn an advertiser an immediate boost in results but as soon as the budget runs out or the campaign ends the results stop. So depending on the product and the mark up %,PPC can be a very good source of immidiate revenue, but any user needs to be very careful especially these days when bidding wars between clients for the top positions can be costly.	Advertisers with organic search engine optimization plans developed by WWM will reap the rewards of long term results as long as clients do undestand and willing to wait sometime to get their ranking.These natural top 10 rankings dont come overnite. Through continual optimization for the search engines, websites designed through organic SEO continue to climb the search results rankings and generate more traffic long after their program has begun.
Search Engine Marketing Firms	Many marketing firms perform PPC services with management starter programs initially costing around $300 and then with a minimum of $500-1000 per month.	WWM is a website design and development company that has specialized in organic SEO since 1999. We can help an advertiser achieve their goal to drive significantly more targeted traffic to their website which will result in more conversions and a higher ROI.
Relevance	72.3% of search engine users report feeling that Google’s organic listings are more relevant than their paid listings. Only 20% of search engine users will view a paid listing.	75% of search engine users report they feel organic listings are more relevant than paid listings. WWM optimizes a website for maximum relevancy through extensive keyword research and keyword-rich content development that drives a website straight to the top of search engine results pages.
Fraud	3 out of 4 advertisers are victims of click fraud, where clicks onto links are perpetrated by an advertiser’s competitor to deplete the advertiser’s marketing budget. Estimates are that click fraud accounts for 15-30% of all click throughs.	SEO companies employ “black hat” techniques like link farms, shadow domains, hidden text or doorway pages to drive traffic to websites. These questionable techniques can get a website delisted by the major search engines. At Web Wise Media, there is no risk of being penalized by a search engine. WWM never has used and will never use “black hat” techniques.
Management	Management services are absolutely crucial in handling a PPC campaign. PPC Management includes keyword research, bid management and tracking. After the implementation of a PPC program, management only continues until the budget is exhausted.	Management by WWM starts with extensive keyword research and then continues indefinitely to keep your website optimized for the search engines. We recognize that search engine. Logic is constantly changing and we move with the tides to keep your website in the top search results positions. WWM also provides at least 3 reports to continually provide clients with information about our efforts, your search engine ranking and your websites results.
Trust	66% of customers report that they distrust paid advertisements. An additional 29% of search engine users report being annoyed by PPC ads.	75% of search engine users report that they trust organic search results over paid results. At WWM we respect search engine users and want to keep their trust, so we optimize an advertiser’s site to maximum relevancy so that search engine users find the product or information they want and become a customer.